Made with love in New Zealand

Sweet Cheeks Merino

Payment Options

700+ 5 Star Reviews ⭐️

BLACK FRIDAY SAVE 20% | Enter code BF20 at checkout

RUN...BLACK FRIDAY SALE IS ON NOW

Save 20% FOR BLACK FRIDAY

Enter code BF20 at checkout.

Not available on bundles, packs or already discounted lines.

Free AU & NZ Shipping over $100

For shipping rates under $100, see here.

Complimentary gift wrapping

Just let us know at checkout!

100% MADE IN NZ

Made with extra love and care

100% merino for babies

soft on sensitive skin

Merino wool is a gentle, natural choice for delicate, sensitive skin.

Hypoallergenic and non-irritating, it's an ideal choice for babies.

This lightweight, breathable fabric naturally regulates body temperature—a crucial benefit for newborns who can’t yet do this on their own.

Plus, it’s machine washable and quick-drying, making it a practical and 100% natural fibre to keep your little one cosy and comfortable, all year round.

Shop now

Your questions answered!

Why you should dress your little one in merino all year round!

 
 
Quick add
 
Quick add
 
Quick add

new in

100% organic merino pyjamas

Click here
 
Quick add
 
Quick add
 
Quick add
 
Quick add
 
Quick add
 
 
 

What makes us unique

Discover the magic of merino

Merino wool is natures super fibre. Discover all about the amazing quality of merino wool. You'll be amazed at the quality and softness of all our products.

Read about our merino fabric

No baby should grow up cold

All fabric offcuts are turned into mittens and beanies which we then donate to a charity partner. These items are sent to families in need to help keep their littles ones warm.

Read about our charity partners

Packaging that's kinder on the planet

All our packaging used is either 100% compostable or 100% recyclable. Oh, and its entirely sourced from small New Zealand businesses too!

How we minimise our environmental impact